DMA110: Demystifying Market Access in the South African Healthcare Environment

Developed and authored by Mark Brand

Course Summary

This course is intended to assist those in the MedTech space considering introducing new technologies into South Africa. Medical device registration, e.g., FDA Certificates and CE Mark, are critical quality, safety and efficacy indicators, but are merely authorizations to enter a particular market. This represents an absolute minimum requirement for market access but are not a guarantee for adoption and/or reimbursement; policy makers/funders demand more!

Introducing new technologies to the South Africa Healthcare market may seem a daunting task, given the requirements of various relevant stakeholders as they manage prioritisation, utilization, and health care costs, through the use of tools such as Health Technology Assessment.

Although it has a market access focus, this workshop it not exclusively for market access personnel, and every level of business decision-maker will benefit by attending, and in so doing learn to navigate these hurdles efficiently within resource constrained businesses.

Why should you attend?

  • To develop strategies aligning business and market access and activities
  • Understand macro environmental health market realities
  • To stay informed and updated of healthcare regulatory frameworks
  • To learn how to manage upstream and downstream activities of HTA technology cycle
  • To use HTA tools to effectively build a business case

Who should attend?

Any medical device company representative who is involved in introducing new health technologies to the market, including (but not limited to):

  • Chief Executives,
  • Managing Directors,
  • Business Unit Managers,
  • Product Managers,
  • Marketing Managers and
  • Market Access Managers.

Programme

  • Information session: 2 March 2023 - click to view recording

    Where and how HTA can support patient access to innovation

    Inviting all Medical Technology colleagues wishing to gain perspective on:

    • Importance of using HTA for medical devices
    • How HTA can promote patient access to innovative medical devices
    • What role can industry play in expediting HTA decision making
  • Study Unit 1: Navigating the South African Healthcare Environment

    Provide:

    • Background to the SA Health Care industry.
    • Useful industry demographic and economic indicators.
    • Industry structure and relationships between stakeholders.
    • Industry dynamics that are worth watching.
    • Macro environmental factors that may influence your market.
    • The ability to navigate market access hurdles and processes.

    Contact session: 8 November 2023

  • Study Unit 2: Health Technology Assessment (HTA)

    Provide:

    • A framework for Health Technology Management (HTM) and managing the technology lifecycle
    • How HTA offers a strategic approach to introducing new heath technologies.
    • How HTA fits into the health technology regulatory framework of South Africa.
    • A non-linear approach to managing introduction of health technologies.
    • Insight into the 3 distinct components of HTM, pre HTA, HTA and post HTA and unpacking these in the context of your business.

    Contact session: 16 November 2023

  • Study Unit 3: Developing a Market Access Strategy

    Provide:

    • Efficiently align business and reimbursement strategies
    • A systematic approach to developing a market access strategy aligned with the company’s business strategy.
    • An understanding of who the various stakeholders are in the decision-making process, their respective influence on each other and on your market access strategy.
    • A framework for defining a meaningful value proposition to each relevant stakeholder.
    • A guide on collating the information and creating the “dossier” for submission.

    Contact session: 23 November 2023

  • 6 Nov - 1 Dec 2023

    3 weeks duration

  • Certificate

    of completion awarded

  • 15 hours

    Study time

  • Fees (excl VAT)

    R3740 Corp Members
    R3975 Stand Members
    R4210 Ind Members
    R4675 Non Members

  • 3 live sessions

    with Mark Brand via Zoom - 19h00-21h00

Meet the Course Developer and Author

Mark Brand

Mark Brand

Independent HTA Consultant; MBA; Electrical Engineering; HTA (USB)

Click on image for bio

Scheduled Events

Please note that dates, topics and presenters are subject to change.

Oct
3
Tue
6:30 pm Evening Virtual CPD – 3 October ... @ Zoom - link to register available in the invitation
Evening Virtual CPD – 3 October ... @ Zoom - link to register available in the invitation
Oct 3 @ 6:30 pm – 8:30 pm
Evening Virtual CPD - 3 October 2023 @ Zoom - link to register available in the invitation | Sandton | Gauteng | South Africa
Programme 18h55: Login and sound check 19h00: Tba Presented by: Tba (Tba) 20h05: Wrap up Link to register (Tbc) Attendance free for PTCMA members and HPCSA Medical Practitioners only – not open for Non-Members unless…
Oct
6
Fri
8:30 am Virtual CPD – 6 October 2023
Virtual CPD – 6 October 2023
Oct 6 @ 8:30 am – 10:15 am
Virtual CPD - 6 October 2023
Programme 08h55: Login and sound check 09h00: Tba Presented by: Tba (Tba) 10h05: Wrap up Link to register (Tbc) Attendance free for PTCMA members and HPCSA Medical Practitioners only – not open for Non-Members unless…
Oct
11
Wed
8:30 am Virtual CPD – 11 October 2023
Virtual CPD – 11 October 2023
Oct 11 @ 8:30 am – 10:15 am
Virtual CPD - 11 October 2023
Programme 08h55: Login and sound check 09h00: Tba Presented by: Tba (Tba) 10h05: Wrap up Link to register (Tbc) Attendance free for PTCMA members and HPCSA Medical Practitioners only – not open for Non-Members unless…

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